SaaS / Tech
⚡OptimizationSaaS Startup: Finding the Leak Between Trial and Paid
About the client
Scale
Early-stage SaaS startup
Market
International
Context
A startup with a working product. Trials signed up actively, but paid conversion lagged behind expectations.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
A healthy trial signup flow, but conversion to paying customers lagged.
What we did
Set up full-funnel analytics, identified drop-off points, made targeted fixes.
What we did per channel
Funnel analytics
End-to-end tracking from signup to payment, broken down by onboarding step.
Product CRO
Identified drop-off points, made targeted fixes to onboarding UI and email sequence.
SEO
Optimizing pages for queries related to the product and its category.
Outcome
Trial-to-paid conversion improved without increasing signup volume.
Before
Many trials, few paid
After
Trial-to-paid conversion up
Project team
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