Travel / Hospitality
↑GrowthBoutique Hotel: Winning Back Guests From Commission-Heavy Platforms
About the client
Scale
Small boutique hotel
Market
Tourist region
Context
A boutique hotel with most bookings through aggregators. The own website barely contributed to acquisition.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Most bookings came through platforms charging high commissions; the hotel's own website barely contributed.
What we did
Optimized the site for direct bookings with clear incentives, ran Meta Ads retargeting platform visitors.
What we did per channel
Direct booking SEO
Optimizing the site for booking-intent queries.
Meta Ads retargeting
Campaigns for visitors who already saw the hotel on aggregators.
Direct booking incentives
Best price, free cancellation, extra perks for booking direct.
Outcome
The share of direct bookings through the hotel's own website grew.
Before
Platform dependence
After
Growing direct bookings
Project team
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