aalesch.tech

Analytics and conversion optimization

Without data, marketing is guesswork. We build the analytics foundation and work on conversion systematically.

06Frequently asked questions

Frequently asked questions

Why end-to-end analytics if GA4 exists?

GA4 shows on-site behavior but doesn't know which lead became a customer. End-to-end analytics links website ↔ CRM: we see the path from first touch to deal, calculate CPL and LTV by channel. Without it, budget decisions are guesses.

What is CRO and how fast does it deliver?

CRO (Conversion Rate Optimization) is systematic work on site conversion: hypotheses, tests, implementation. First improvements usually appear 4–6 weeks after start. Good CRO can add +20–50% conversion without extra ad budget.

Do you work with GDPR-compliant analytics?

Yes. For the DE market it's mandatory — Consent Mode v2, IP anonymization, server-side GTM, DPAs with vendors. We build a GDPR-compliant stack: the site stays lawful, analytics stays accurate. A rare combination, but entirely achievable.

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