CRO — site conversion optimization
Not 'move the button', but methodology: behavior analysis, hypotheses, prioritization, testing, implementation.
06Frequently asked questions
Frequently asked questions
Where does CRO start?
With analysis: heatmaps, session recordings, funnels, exit points, user surveys. We find exactly where conversions are lost. Then — hypotheses (PXL or ICE model), prioritization, A/B tests, implementing winners. Without data, CRO is impossible.
How many tests are needed for results?
Usually out of 10 hypotheses, 2–3 give a significant result. To catch those 2–3 — you need to run enough. Average test cycle is 2–4 weeks (depends on traffic). First conversion improvements — usually after 4–6 weeks.
What if I have little traffic for A/B tests?
For sites under 5,000 visits/month, A/B tests may be statistically inconclusive. We work differently: qualitative UX audit + benchmarking against niche leaders + implementation of proven practices. Less 'scientific', but results are there.
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