Web and end-to-end analytics
Full stack: GA4, GTM (including server-side), CRM integration, accurate attribution and reporting.
06Frequently asked questions
Frequently asked questions
What's included in analytics setup?
Current configuration audit, event and goal schema, GTM with dataLayer, CRM integration, UTM tagging, attribution, GDPR compliance (Consent Mode v2), reporting dashboard, team training on working with data.
Why do digital agencies often set up analytics poorly?
Two reasons: (1) time savings — they install a standard template and forget custom events; (2) misunderstanding of business specifics — they set up 'views and clicks', not 'leads and sales'. We do the opposite: business logic first, then technical implementation.
What happens after analytics launch?
Ongoing work: monthly data reviews, growth point identification, CRO hypotheses, goal adjustments. Analytics isn't a one-off setup, it's a process. The dashboard should live and update to evolving business needs.
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