Home Services
⚡OptimizationCleaning Company: From Chat Chaos to a Reliable Process
About the client
Scale
Small cleaning company
Market
Local market
Context
All requests were handled manually in messengers. The old website couldn't accept online bookings.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
All requests came through personal messages, often lost. The old website was a static brochure.
What we did
Built a new website with a booking form, connected to CRM, ran Google Ads on dedicated landing pages.
What we did per channel
Website development
New site with a clear booking form: service type, area, instant estimate. Connected to CRM.
Google Ads
Separate campaigns for specific cleaning types with dedicated landing pages.
Automation
Leads flow directly to CRM, statuses update automatically, no manual handling.
Outcome
A trackable process runs from ad click to confirmed booking.
Before
Requests lost in WhatsApp
After
Reliable process from click to booking
Project team
◆ Similar challenge?
Let's discuss your project
We reply within one business day. We'll review your task and propose a solution.