E-commerce / Niche
↑GrowthNiche E-commerce: Winning Without Outspending Competitors
About the client
Scale
Small niche online store
Market
International shipping
Context
The store sold a narrow niche product. Small budget, huge competition on broad terms.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
A narrow niche, small budget, heavy competition on broad terms.
What we did
Shifted to long-tail SEO terms, alongside tightly segmented Google Ads built around specific use cases.
Tools
What we did per channel
Long-tail SEO
Deliberately avoided broad queries. Semantics around narrow use cases. Dedicated pages.
Google Ads narrow campaigns
Campaigns by use case and customer type. Lower cost per conversion than niche average.
Unit economics tracking
Tracking per channel and use case. Turned off unprofitable, scaled profitable.
Outcome
Positive unit economics through precision targeting.
Before
Budget drained on broad terms
After
Positive unit economics
Project team
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