E-commerce / Fashion
→StableFashion E-commerce: Sales Without Constant Discounts
About the client
Scale
Mid-size online store, 2 seasonal collections per year
Market
Europe + international
Context
A fashion e-commerce store with an active promo strategy. Sales depended on constant discounts.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Sales depended entirely on promotions; organic traffic barely touched product pages.
What we did
Built a multi-stage Meta Ads funnel alongside SEO for category and product pages around seasonal collections.
Tools
What we did per channel
Meta Ads funnel
Three stages: cold audience → engagement → retargeting with dynamic creatives. Separate lookalike.
Product page SEO
Optimization of existing product pages, category restructuring.
Analytics
Full-funnel analytics by channel and cohorts.
Outcome
Retargeting and lookalike audiences began driving repeat purchases without discounting.
Before
Sales only during discounts
After
Stable flow without discounting
Project team
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