B2B / Professional Services
↑GrowthB2B Expert Services: When the Website Finally Started Selling
About the client
Scale
Small B2B firm, team of 5-10 experts
Market
International B2B
Context
A firm with deep niche expertise. All client flow relied on the founder's personal network.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Deep niche expertise but almost no inbound leads — growth was capped by the founder's personal network.
What we did
Built topic clusters covering the full buyer journey, with technical SEO suited to long B2B decision cycles.
Tools
What we did per channel
Content strategy
Map of topical clusters: pillar pages + subarticles covering the full buyer journey.
Technical SEO
Restructured for B2B specifics: long-form articles, author pages with credentials.
E-E-A-T
Author pages with real bios, expert materials under specialist names.
Outcome
The website became an independent lead source for the first time.
Before
All growth through personal network
After
Website as an independent lead channel
Project team
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