Real Estate
⚡OptimizationReal Estate: Finding Where Paid Leads Were Disappearing
About the client
Scale
Regional real estate agency
Market
Single-city market
Context
Traffic was flowing, but cost per lead didn't match the unit economics.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Ad traffic was strong, but lead volume didn't match, and there was no funnel analytics.
What we did
Full funnel CRO audit, identified weak points, launched A/B tests, restructured Google Ads by audience segment.
Tools
What we did per channel
CRO audit
Full funnel review. Found two leaks: irrelevant landing pages and an overly long form.
A/B tests
Short vs long form, different headings, phone above the fold.
Google Ads restructuring
Campaigns by real segments: rent/purchase, category, geo.
Outcome
Conversion from click to lead improved on the same ad budget.
Before
Plenty of traffic, few leads
After
Higher conversion on same budget
Project team
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