EdTech / Online Education
↑GrowthOnline School: Content as an Alternative to Expensive Ads
About the client
Scale
Online school with several courses
Market
International
Context
An online school with an active paid strategy. Every course launch required a growing budget; the blog existed in name only.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Every new cohort was acquired through paid ads with rising costs; the blog existed in name only.
What we did
Rebuilt the blog into a real SEO asset with a content plan around student questions.
What we did per channel
Blog SEO
Content plan around the questions prospective students ask before buying. Each article links to relevant course pages.
Topic clusters
Pillar pages on broad topics + subarticles for narrow queries. Internal linking between clusters.
Analytics
Tracking blog-to-course transitions and conversion of blog traffic to enrollments.
Outcome
The blog began driving organic traffic that converts into enrollments.
Before
Dependence on paid traffic
After
Free channel from the blog
Project team
◆ Similar challenge?
Let's discuss your project
We reply within one business day. We'll review your task and propose a solution.