Legal Services
↑GrowthLaw Firm: From Offline Reputation to Search Visibility
About the client
Scale
Small law firm
Market
Local market
Context
A law firm with a strong offline reputation but invisible in search — clients found competitors with less expertise.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Strong reputation in the professional community, but almost no visibility in search.
What we did
Restructured the site by practice area, strengthened E-E-A-T with attorney-authored content.
What we did per channel
Practice-area SEO
Dedicated optimized pages for each practice area.
E-E-A-T content
Materials from real attorneys with credentials, author pages, Person schema.
Google Ads
Tightly targeted campaigns on high-intent queries.
Outcome
The firm began receiving inquiries directly from search.
Before
Invisible in search
After
Steady inbound from organic
Project team
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