Fitness / Wellness
↑GrowthFitness Studio: Beyond the Word-of-Mouth Ceiling
About the client
Scale
Small studio
Market
Local neighborhood
Context
A fitness studio with an established base, but growth had stalled — new flow depended only on referrals, a channel with a hard ceiling.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
A small studio with a loyal base, but growth had stalled — new members came only through referrals.
What we did
Rebuilt social content around real member stories, launched Meta Ads with a free trial class.
What we did per channel
SMM content
Rebuilt content around real member stories — the process, not just the final result. No stock photos.
Meta Ads
Funnel with a free trial class as the first step. Lookalike on the existing client base.
Outcome
The studio gained a client acquisition channel independent of referrals.
Before
Growth limited by word-of-mouth
After
Independent acquisition channel
Project team
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