Healthcare
↑GrowthDental Clinic: From Empty New Location to Steady Bookings
About the client
Scale
Small private clinic, second location
Market
Local market, densely populated area
Context
A dental clinic with an existing location opening a second one — in an area where nobody knew the brand.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
A second clinic location opened with zero awareness in the area — the first location relied entirely on word-of-mouth.
What we did
Built local SEO from scratch: Google Business Profile optimization, location-specific landing pages, early review generation. Ran Google Ads on high-intent local queries.
Tools
What we did per channel
Google Business Profile
Full optimization for the new location: categories, photos, service area, posts. Early review generation.
Local SEO
Dedicated pages for service + neighborhood combinations. Internal linking.
Google Ads
Transactional queries with tight geo-targeting around the new location.
Outcome
The new location reached a steady flow of first-time bookings without waiting for word-of-mouth.
Before
Empty new location, zero awareness
After
Steady flow of first-time bookings
Project team
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