HoReCa
→StableCafé: Solving the Weekday Gap
About the client
Scale
Small café in a business district
Market
Local, office area
Context
A café with strong weekends but weak weekdays. Classic mid-week seasonality problem.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
Full tables on weekends, empty tables on weekdays.
What we did
Optimized Google Business Profile around lunch intent, ran Meta Ads with weekday-specific offers for nearby offices.
Tools
What we did per channel
Google Business Profile
Optimization for weekday semantics: 'lunch nearby', 'business lunch'. Weekday-offer posts.
Meta Ads geo for offices
Campaigns geo-targeted at office buildings and business centers within walking distance.
Local review work
Encouraged office clients to leave reviews — mentions of 'quick lunch' and 'near the office' helped ranking.
Outcome
Weekdays stopped being dead time — a predictable lunch-hour flow.
Before
Empty weekdays, full weekends
After
Predictable lunch-hour flow
Project team
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