Beauty
↑GrowthBeauty Studio: From Empty Calendar to a Loyal Community
About the client
Scale
New studio, cold start
Market
Local residential area
Context
A beauty studio opened in an area where nobody knew it. First weeks — empty calendar, zero bookings.
How we worked
Audit
2-3 weeks
Strategy
1 week
Implementation
2-week sprints
Reporting
monthly
Challenge
A newly opened studio with zero local awareness — an empty booking calendar.
What we did
Geo-targeted ads for nearby neighborhoods combined with review-driven content strategy.
Tools
What we did per channel
Meta Ads geo-targeting
Campaigns tightly geo-targeted to nearby residential areas. Creatives with a first-visit offer.
SMM strategy
Rebuilt content: real processes, client reviews with permission, minimal staged photos.
UGC work
Encouraged clients to tag the studio in stories — free content and expanded reach.
Outcome
The calendar filled up weeks in advance, a genuine community formed around the account.
Before
Empty booking calendar
After
Booked weeks in advance
Project team
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