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Programmatic and remarketing

Impression buying via RTB platforms and dynamic remarketing — for reach and returning users who've already been on your site.

06Frequently asked questions

Frequently asked questions

What is programmatic and when is it needed?

Programmatic is automated impression buying at auction: ads shown to target audience across thousands of sites and apps. Needed for wide reach and brand awareness on large funnels where search CPC is too expensive.

How does dynamic remarketing work?

Users see the product/service they viewed or added to cart. Works on a feed (for e-commerce) or categories (for services). Conversion is usually 2–5x higher than regular remarketing.

Does the audience burn out from remarketing?

It can, if frequency isn't limited. We set frequency capping and exclusion audiences: those who already bought are disabled; those who saw the ad 5+ times too. Plus — we refresh creatives every 2–3 weeks.

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