aalesch.tech

Targeted advertising

Meta for B2C and e-commerce, LinkedIn for B2B, TikTok for younger audiences — different channels for different tasks.

06Frequently asked questions

Frequently asked questions

Which channel is better for B2B?

LinkedIn is the most direct B2B channel: targeting by job titles, companies, industries, business size. Meta also works for B2B but with broader targeting. We usually use both: LinkedIn for precise touch, Meta for reach and remarketing.

What about privacy after iOS 14.5+?

Attribution signals weakened, but it's not a blocker. We work via Conversions API (CAPI) for server-side event sending + GA4 + CRM integration. This gives attribution 20–40% more accurate than browser pixel alone.

Is branded content in social required?

Not required, but strongly helps: creatives perform better if the organic profile is alive. Minimum — a working profile with relevant content over recent months. Full content support we take on ourselves if needed.

Let's start

Let's discuss how this applies to your project

We reply within one business day. We'll review your case and propose a solution.

By submitting, you agree to our Privacy Policy.