Paid search: Google Ads and Microsoft Ads
We work with EU/UK/US markets (Google, Bing) and RU (Yandex). Campaigns built on data, not intuition.
Often ordered together
PPC audit
One-off audit of ad accounts: where budget leaks, what can be improved right away.
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Programmatic & remarketing
Programmatic buying, dynamic remarketing, look-alike audience work.
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Targeted ads (Meta, TikTok, LinkedIn)
Instagram, Facebook, TikTok, LinkedIn — targeting by audiences, interests and job titles.
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06Frequently asked questions
Frequently asked questions
What's included in Google Ads management?
Account audit and setup, campaign strategy, keyword research, ad & extension creation, audience & remarketing work, A/B tests, bid optimization, weekly monitoring, monthly reporting with recommendations.
How do you calculate cost per lead?
Through end-to-end analytics: GA4 + GTM + CRM integration. We see the path from ad click to deal. Without it, CPL means 'form submissions', not 'leads that bought'. The difference — 5–10x in economics.
What if ads don't pay off?
Three scenarios: (1) poor economics overall — ads aren't the right channel, better to invest in organic; (2) funnel problem — we fix the site/offer, not bids; (3) bad campaign structure — we rebuild. We'll honestly say if the channel doesn't fit — better than burning budget.
Let's start
Let's discuss how this applies to your project
We reply within one business day. We'll review your case and propose a solution.