Full-cycle content marketing

Copywriting is text for a specific task (landing, ad). Content marketing is strategy: what topics, in what order, with what linking, and how they lead to a sale. Copywriting is part of content marketing, not the other way around.

Depends on niche and competition. On average, first results appear after 15–20 quality publications, with cadence of 2–4 articles per month. Content marketing works long-term — the effect accumulates and doesn't reset like ads.

Yes, as a preparation tool. But pure AI content is recognized by Google and downgraded — especially since 2024. We use AI for structure, research and drafts, while expertise, data and final polish come from an editor. No material goes out without a real expert.