Content strategy and topical clusters
Not a 'list of topics', but a model: pillar page for a broad query + cluster subarticles for long-tail + interlinking between them.
Often ordered together
Video & short-form content
Scripts, shooting, editing — content for YouTube, Shorts, Reels, TikTok as an extra traffic channel.
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Blog management (full-cycle)
From strategy to publication: topics, texts, visuals, SEO, analytics — blog as a traffic channel.
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Copywriting & SEO copywriting
Texts for sites, landing pages, articles — persuasive and search-optimized at the same time.
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06Frequently asked questions
Frequently asked questions
What is a topical cluster?
It's a pillar page for a broad query (e.g. 'SEO services') + 5–15 linked subarticles on narrow queries ('SEO audit', 'on-page SEO', 'keyword research') that link to the pillar. Such structure ranks better than scattered articles because it shows Google topical depth.
How do you choose topics?
Three sources: (1) search demand from search engines; (2) competitor analysis — which topics they cover; (3) business logic — questions asked in sales calls. We consolidate into clusters and prioritize by traffic potential × commercial value.
What's included in the deliverable?
A strategy document: cluster map, prioritized topic list for 6–12 months, article templates (structure, keywords, H2/H3, CTA), editorial calendar and internal linking recommendations.
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