aalesch.tech

International SEO and multi-regional growth

For companies across several language markets — like us: RU / EN / DE.

06Frequently asked questions

Frequently asked questions

How to choose multilingual structure?

Three options: subfolders, subdomains, separate domains. Subfolders are usually optimal — preserve domain authority, simplify analytics.

What is hreflang?

A tag telling Google: this page is the German version for DE, this is English for UK. Without correct hreflang Google may confuse versions.

Does machine translation work?

No. Google recognizes MT content and downgrades. You need market adaptation: terminology, tone, local cases, formality (German Sie).

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