llms.txt and content structuring for LLMs
Technical layer of AI visibility: prompt files for AI crawlers and content structure optimized for citation.
06Frequently asked questions
Frequently asked questions
What is llms.txt?
A proposed standard (like robots.txt) for AI crawlers: a root-level file telling LLMs which pages can be indexed for answer generation.
What other optimizations matter?
Clean semantic HTML, schema.org with rich types (FAQPage, HowTo, Article, Service), answer-first markup, H2/H3 in question format, tables and lists.
How do LLMs choose whom to cite?
Three factors: brand mention consistency, content structure (direct answers get cited better), source authority (media, expert blogs, research).
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